The latest trends in Korean beauty are gathered here! "K-BEAUTY PARK" will be held at Ito-Yokado Omori store.
K-Lab Co., Ltd. will be planning and operating a pop-up event featuring Korean beauty brands, "K-BEAUTY PARK," at Ito-Yokado Omori store for seven days from Wednesday, September 30th to Tuesday, October 6th, 2026.
"K-BEAUTY PARK" is a limited-time pop-up event that brings together various beauty brands born in Korea, allowing Japanese consumers to actually pick up the products and enjoy discovering the latest Korean trends and new brands.
This event will feature 16 brands from a wide range of categories, including skincare, makeup, and inner beauty.
■What is "K-BEAUTY PARK," where trends originating from Korea gather?
Korean beauty trends continue to captivate beauty enthusiasts around the world with the constant emergence of new brands and products.
"K-BEAUTY PARK" is a pop-up event created to allow people to enjoy the latest trends in Korean cosmetics more easily and freely.
The venue brought together a diverse range of Korean beauty brands, each with its own unique appeal.
Checking out brands you've been interested in is a given, but discovering new items you've never known about before is another unique pleasure of this event.
For those who love Korean cosmetics and want to know what's trending in Korea right now, discover new Korean cosmetics , or choose the perfect items for themselves while actually seeing the products , we offer a special space where you can experience the vibrant beauty scene.
■A collection of unique Korean beauty brands!
"K-BEAUTY PARK" will feature Korean brands from various categories, including skincare, beauty items, and inner beauty products.
The venue offers a diverse lineup, from trendy items to products you'll want to incorporate into your daily beauty routine.
One of the charms of K-BEAUTY PARK is that you can not only enjoy brands you already know, but also discover new favorites you didn't know about yet.
Participating Brands
*Participating brands and products are subject to change.
■ Discover a new way to find Korean cosmetics and find yourself wondering, "What should I buy next?"
An item I'd seen on social media and was curious about. A brand I couldn't find during my trip to Korea. A new beauty item that's not yet very well known in Japan.
"K-BEAUTY PARK" is full of opportunities to encounter things that pique your interest.
Whether you're visiting with friends and sharing "This is so cute!" moments, or spending time alone carefully searching for your favorites, this is the perfect place for it.
We invite you to enjoy this new encounter with beauty at the venue.
■Those who make a purchase will receive a special sample!
During the event period, we plan to hold a sample giveaway campaign for customers who purchase products at the venue, allowing them to enjoy Korean cosmetics even more.
Details of the gifts and participation requirements will be announced on the day of the event. This is a special opportunity to discover items you've been curious about, as well as try out new Korean cosmetics! This autumn, be sure to visit "K-BEAUTY PARK" at Ito-Yokado Omori store and enjoy the vibrant and exciting world of Korean beauty, where you can feel the trends of Seoul.
*The number of gifts is limited. The offer will end once supplies run out.
*Please check the venue for details regarding purchase conditions and gift contents.
■“K-BEAUTY PARK” event overview
Event name: K-BEAUTY PARK
Event Period: September 30th (Wed) - October 6th (Tue), 2026
Venue: Ito-Yokado Omori Store *Admission is free
Location: 2-13-1 Omori Kita, Ota-ku, Tokyo
Participating brands: BATH PROJECT / BIO RECIPE / BLUBAN / Hersteller / INGA / Kandon Pharmaceutical / KEY PIN TOUCH / KIND STEP / KOCOSTAR / LAZY SOCIETY / LEAF_J / MASKKING / NOT4U / NOTHING BETTER / VARIHOPE / VERRIES
*Business hours are subject to the operating hours of Ito-Yokado Omori store.
*Event details, participating brands, and merchandise are subject to change without notice.
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